HDFC Bank launches 3 travel credit cards
02 Aug 2011
HDFC Bank, the largest credit card issuer in the country, has launched a pack of three premium credit cards that it said would make air travel more pleasant for the regular traveller.
The new travel cards, being issued under the names Regalia, Superia and Platinum Edge, will offer a complete solution to all their travel needs, the bank said in a release.
HDFC bank had, on 12 July, launched `Infinia', a virtually "no-limits" credit card.
The new travel cards come loaded with unique privileges with the USP being their reward point redemption system, which gives one the freedom to choose from a wide array of airlines to cash in on the air miles accumulated on the card.
"HDFC Bank is proud to launch these cards in the IT and travel hub of Bengaluru which boasts of one of the finest airports in India. The city is home to many a frequent traveller and, according to the latest Airports Authority of India passenger traffic report, international aircraft movement in Bengaluru jumped 10.9 per cent in May 2011 - the highest in India," the release said, adding, "The city was also ahead of the curve in international passenger traffic growth during the period, registering growth of 8.1 per cent compared to the national average of 7.6 per cent."
"HDFC Bank already enjoys the highest mind- and wallet-share in credit cards in India. With this range of products, we have addressed all possible needs that a global Indian traveller may have. We want to see these travel cards in the wallet of every jet-setter in India," Pralay Mondal, country head, retail assets and credit cards, HDFC Bank, said.
The range of cards will be available on both VISA and MasterCard platforms. As of 31 March 2011, HDFC Bank had a credit card base of 5.05 million.