IBM acquires customer management firm RedPill Solutions
22 Sep 2009
IBM today said that it would acquire the business of RedPill Solutions, a privately-held company headquartered in Singapore.
The acquisition of RedPill's data models and expertise, developed through the successful execution of multiple analytics projects, will enhance IBM's current work to improve the speed and quality of clients' business decisions.
Singapore-based specialist customer management services firm RedPill Solutions, established its expertise since its founding in 2000, in areas such as churn management, segment propositions, segmentation, risk management and market / opportunity assessment, .
Itr now provides advanced customer analytics services to businesses in industries such as financial services, telecommunications, technology and hospitality. The financial details of the deal were not disclosed.
Analytics services are also an integral part of IBM's 'Smarter Planet' strategy, which helps companies turn information into a strategic asset, make smarter business decisions and better understand the outcomes of those decisions. The transaction further enhances IBM's consumer marketing and risk management capabilities in the previously mentioned industries.
Randy Walker, general manager, IBM MBPS, growth markets, said, "RedPill has strong capabilities in research and analytical services in key growth markets that will enhance IBM's analytics services offerings.''
