ICICI Bank promotes interactive service “ICICIACTIVE” on DISHTV platform

India's largest private sector bank, ICICI Bank, has launched an innovative interactive banking service ''ICICIATIVE'' on Dishtv. This will enable Dish TV viewers to access information on ICICI Bank products and services, from the convenience of their homes.

Through ICICIACTIVE, Dish TV viewers will be able to get information about various types of ICICI bank accounts and deposits that suits their need. The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, time required for processing a request, bank's ATM / branch locators, which will enable them to take relevant financial decisions.

Information related to these products and services will be shown on the DishTV TV screen along with the toll-free customer service number which will allow viewers to call and apply or seek further information on a product, of their choice.

''Currently, there   are around 7.0 million active digital TV viewers and the numbers are expected to grow further," says Maninder Juneja, head retail liabilities, ICICI Bank."The association with Dish TV will enable us to further extend our reach and offer latest information to the customers. Based on the readily available details customers can plan their financial needs accordingly."

Salil Kapoor, chief operating officer, Dish TV said, ''Banking information on TV for our 3.94 million subscribers across the country is a first in the market.''

Dishtv has been promoted by Essel Group, the parent company of the Zee Network.

Direct-to-home (DTH) television services deliver television channels directly to consumer's homes via satellite without any need of a local cable service provider.

ICICI Bank Limited is India's second largest bank after the government-owned State Bank of India, with consolidated total assets of about $113 billion as of 30 June 2008.