Katrina Kaif new brand ambassador for Slice
20 Mar 2008
New Delhi: PepsiCo has signed on Bollywood actress Katrina Kaif as its brand ambassador for the popular fruit based drink Slice.
Katrina Kaif has had success with Bollywood blockbusters like 'Namastey London', 'Welcome', and 'Partner' in recent times.
In a statement, the actress said, "I am extremely proud to be associated with Slice. When the brand approached me, I readily agreed because it is the best tasting mango drink and has been my favourite for a long time. Its taste makes it a perfect drink suitable for all occasions."
Katrina will be the the first brand ambassador for Slice.
According to Pepsi India's vice president for emerging categories, Homi Battiwalla, ''Slice enjoys high salience in the Indian market. We are delighted to associate with Katrina as the brand ambassador for Slice and are positive that she will help build the brand's connect with our core consumers."
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