Kinetic sees 50% sales growth
By Mumbai: | 10 Nov 2003
Kinetic Engineering, the manufacturer of mopeds and motorcycles, reported a growth of 53 per cent (from 9,325 in August to 14,284 in October), and Kinetic Motor, the manufacturer of modern scooters, reported a growth of 46 per cent (from 7,055 in August to 10,280 in October).
The sales growth has been fuelled by a good initial response to Kinetic's new range of motorcycles. In the first week of September, Kinetic launched four new motorcycles and marks its presence in every important category of motorcycles — from economy (Boss 115) to executive (Velocity) and performance (GF 170 city) to premium (GF Laser). Kinetic's new motorcycle offerings are differentiated from the competition in each segment by virtue of superior specifications and performance at attractive pricing.
Says
Kinetic joint managing director Sulajja Firodia Motwani:
"I am glad that the market has accepted our new products
well. Especially the Velocity, our offering in the executive
segment, has been a hit. Even though we have not yet opened
many important markets in the country, for example, southern
states. We have sold 7,000 Velocity in the first six weeks
of launch itself. My feedback shows that our customers
like the motorcycle's styling, comfort, smoothness and
handling. The Zing, our scooterette, has also been growing
steadily and has captured a 25-per cent market share in
the first year. We expect good growth in the coming months."
