Low-cost carrier GoAir rebrands itself as Go First
17 May 2021
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Wadia Group-controlled ultra-low-cost carrier GoAir has rebranded itself as GoFirst ahead of its proposed initial public offer (IPO). The rebranded carrier, Go First, would operate single aircraft type across its fleet, in order to remain an ultra low-cost carrier (ULCC) the airline stated.
The airline, which currently operates a fleet of both Airbus A320s and A320Neos (new engine option) planes, said it would continue to focus on ultra-low-cost business model as the pandemic-related curbs continue to hit the aviation industry.
Go First, with one of the youngest, next-gen fleet, offers to fly people from point-to-point at ultra low fares, while providing best-in-class service, the airline stated in a release.
With the youngest average fleet among Indian LCCs (low-cost carrier), majority of which are A320 neos, high-density seating, single aircraft type across its fleet, Go First is positioned to get ahead of its peer group by operating with ULCC model, the release said.
The airline, which currently holds a market share of around 10 per cent, is preparing for an initial share sale to raise funds for an ambitious expansion plans.
The airline said that at the heart of the latest revamp is the full embrace of ULCC model and was in the process of transitioning all its operations under this new brand.
Go First CEO Kaushik Khona said the airline has stayed resilient during the really tough times of the past 15 months.
“Even as the times continue to be extraordinary, Go First sees opportunities ahead. This rebranding reflects our confidence in the brighter tomorrow. The Go First Team will strive to deliver the brand and make ‘You Come First’ a reality,” he said.
The airline’s Vice-Chairman Ben Baldanza said India is a fast developing airline market and consumers in the country are hugely value conscious but are quite demanding when it comes to flying experience.
“The combinations of attractive airfares, a squeaky-clean flying experience, well sanitised flights and on time performance is what Go First is designed to deliver. And, that is exactly at the core of our brand and service,” he added.
The rebranded identity has contemporary graphics and a bolder, brighter blue.
“As young India changes the way it travels, seeking speed, convenience, and yet demanding value, Go First is determined to be part of the socio-economic momentum to chart its next phase of growth,” the release said.
