Madura Garments "most admired company of the year"

Mumbai: Aditya Birla group company Madura Garments, India''s leading branded apparel and retail company, has won the prestigious CMAI Awards for excellence in apparels in three categories, including "most admired company of the year", "best clothing company of the year (domestic)", and "best advertising campaign of the year" for its Louis Philippe brand.

The awards are instituted by the CMAI (Clothing Manufacturers Association of India), an association of the apparel industry in India.

Says Mr Vikram Rao, business director for textiles and apparels at Aditya Birla Nuvo, "I am delighted that we have been recognised by CMAI for excellence in apparels in the three categories. At Madura Garments, quality and craftsmanship has been our core strengths and we continue to invest, develop and better the benchmarks that we set for ourselves".

CMAI tied up with global management consulting firm Technopak for these award, who provided the knowledge support and market research to recognise the best in apparel industry. The jury comprised well known names from the industry such as Anil Biyani, Govind Srikhande, Meher Castilino, Hirji Nagarwalla, Falguni Zaveri, Krishna Mehta, Anita Dongre and CK Nair.

Madura Garments'' earlier wins have included the "Best Retailer of the Year, Best Apparel Company of the Year, Best Trouser Brand of the Year, Best Smart Casual Brand of the Year" at well known forums such as the Reid and Taylor Awards and Images Fashion Awards.

In 2006, the company received the CMAI Awards in five categories including the "most admired company of the year", clothing company of the year-domestic, best mens wear brand in formals (Louis Philippe), best womenswear brand in western wear (Allen Solly) and supply chain management of the year awards.

The company has a dominant market position in the branded garments business, through its power and popular lifestyle brands Louis Philippe, Van Heusen, Allen Solly and Peter England.