MEC takes over Colgate Palmolive's media biz from TME in India

Rediffusion Y&R's media entity,TME and Colgate Palmolive have ended thier 25-year partnership courtesy Colgate's global alignment.

From now, the media responsibilities will be handled by MEC (Mediaedge:cia), a GroupM company, which has been handling the worldwide operations for Colgate, barring India, since 2004.     

TME says, ''India was the only country where TME had the media mandate until now, due to the exemplary work carried out by the agency. However, due to new contractual terms coming into effect in 2010, the realignment has been brought into effect this year in India as well.''

Divya Radhakrishnan, president, TME, said, ''It has been a great journey, and we are extremely proud of our association with Colgate Palmolive. To be able to retain the business for six years is a tribute to the great work that the team at TME has done over the years. Global realignments are a modern reality and it's a pity that a great partnership has to end due to matters beyond our control.''

Colgate Palmolive India has a presence in the oral, personal and household care segments with products such as toothpastes, handwash, skin and hair care among  others.