MediaVest bags the media mandate for Yahoo
06 Apr 2011
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Yahoo has appointed MediaVest, a division of Starcom MediaVest Group (SMG), as its media agency-of-record.
The agency will be the strategic lead and counsel for Yahoo's media planning and buying across eight countries in Asia including Taiwan, Hong Kong, Korea, India, Indonesia, Philippines, Vietnam and Singapore, which will be the regional hub for its operations.
In India, the account will be managed by MediaVest's Delhi office.
Yahoo had called a global review of its media duties in August, 2010. Prior to that, the mandate was handled by Mindshare, globally. Last year, MediaVest had got the opportunity to handle its account in the US.
Launched in India in 2009, MediaVest has offices in Mumbai, Chennai, Bengaluru, Delhi and Ahmedabad.
