Microsoft India opens pilot ''One MS@Retail'' store inside Croma
26 Oct 2007
Mumbai: Microsoft''s first shop-in-shop pilot (SIS) has been launched with the Tata Group subsidiary Infiniti Retail''s multi-brand consumer durables retail format Croma, at its Juhu store in Mumbai.
Microsoft''s shop-in-shop is branded brand One MS@Retail. According to Robert J Bach, president of Microsoft''s entertainment and devices division, technology available at Croma showcases Microsoft-connected homes, which converges music, movies and homes, thereby enriching and enhancing the lifestyle of consumers.
Ajit Joshi, CEO
& managing director of Infiniti Retail, says that the shop-in-shop pilot is
an exclusive arrangement with Croma, with "no binding for Microsoft"
to roll out a version with others players in the event the pilot is approved.
He said Croma would like to see a Microsoft SIS in each of its stores.
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