Microsoft’s search engine Bing crosses 10-per cent share

According to the latest research from web analytics firm comScore, the Bing search engine finally shot past the 10-per cent market share mark in November.

However, figures indicate that the software giant's search engine growth has come at the expense of alliance partner Yahoo, which saw a decline in its share while Google retained its dominant position.

Bing, launched six months ago, was slow to pick up but is definitely on a growth trajectory though recently its gains have been levelling off.

According to comScore, the November figures show Bing holding a 10.3-per cent share of the US search market, gaining 0.4 percentage points on October's 9.9 per cent figures even as Google picked up 0.2 per cent taking its share to 65.6 per cent for the month.

Yahoo, however slid half a point to 17.5 per cent down from 18 per cent in October.

The latest figures come two weeks after Microsoft and Yahoo clinched a deal under which Microsoft agreed to supply the Bing search engine to Yahoo's sites in return for a small chunk of the advertising revenues (See: Yahoo, Microsoft agree to tango to take on Google).