Microsoft to target billion device run for upcoming Windows 10 OS

Microsoft is expected to do all it can to ensure Windows 10 – its latest operating system - would enjoy a billion device run in two to three years.

With only three weeks to go before Microsoft Windows 10 became available to consumers, Microsoft executive vice president of operating systems, Terry Myerson, said on the Windows blog, ''We've been really pleased with the strong response to Windows 10 since we kicked off reservations in early June, with millions of reservations. We want to make sure all of you have a great upgrade experience, so we'll roll-out Windows 10 in phases to help manage the demand.''

Microsoft CEO Satya Nadella, last month sent a memo which first appeared on Geekwire. In the memo, Nadella emphasised the new direction forward for Windows and the importance of cloud technologies. Emphasising the company's mission, Nadella said, ''Every great company has an enduring mission.

"Our mission is to empower every person and every organization on the planet to achieve more. I'm proud to share that this is our new official mission statement. This mission is ambitious and at the core of what our customers deeply care about. We have unique capability in harmonizing the needs of both individuals and organizations. This is in our DNA. We also deeply care about taking things global and making a difference in lives and organizations in all corners of the planet.''

Following the controversy over who got a free upgrade to Windows 10 and who did not, Microsoft had triggered another confusion, this time with the availability date itself. Not everyone would be able to upgrade to Windows 10 on 29 July.

Myerson said in a blog post that the new operating system would start to roll out Windows 10 to Windows Insiders on 29 July. Others would need to wait for their turn as it would be released in a waves.

''We will start notifying reserved systems in waves, slowly scaling up after 29 July. Each day of the rollout, we will listen, learn and update the experience for all Windows 10 users,'' according to the post.

There was an option to reserve the new OS, but this would not ensure that one got the upgrade on 29 July. I was not clear when users can get Windows 10.

According to commentators, this might be Microsoft's strategy to ensure that a clean version without any bugs reached the masses from the start.