Motorola completes acquisition of music provider Soundbuzz
18 Feb 2008
Global mobile entertainment company Motorola, Inc, has successfully completed its acquisition of Singapore-based Asian music provider Soundbuzz Pte Ltd, for an undisclosed sum.
The acquisition opens the door for Motorola to extend its successful Greater China music platform, MotoMusic, to India and Southeast Asia.
"With the resources of Motorola, we are now able to immediately expand the digital music offerings available to our customers - and Motorola's rapidly growing installed base of handsets throughout the region," said Sudhanshu Sarronwala, CEO of Soundbuzz. "Clearly, this marks a major milestone, as it positions Soundbuzz and Motorola to better participate in the ongoing growth in Asia's booming mobile music download market."
In addition to a presence in 13 countries in the Asia-Pacific region, licenses with Sony BMG, EMI, Warner Music International, Universal Music Group, and over 45 independent record labels from around the world, the acquisition of Soundbuzz establishes MotoMusic as the leading music platform in the Asia-Pacific region.
According to Ian Chapman-Banks, vice-president of mobile devices marketing for Motorola Asia-Pacific, "Music is the heart and soul of the mobile entertainment experience, and with Soundbuzz as a part of our family, Motorola has the biggest heart and the most soul in mobile music in Asia. With a library of over 750,000 songs and half a million mobile music derivatives, Motorola now offers the people of the Asia-Pacific region an extensive music collection, all available for download either via the Internet or directly onto your mobile device."
Soundbuzz will retain its Singapore headquarters along with other offices in Mumbai and Sydney, forming a core component of Motorola's evolving mobile entertainment strategy in the Asia-Pacific region.
