Nat Geo to launch four new channels in India
22 May 2008
New Delhi: The National Geographic Channel (NGC) Network will expand its brand presence in India with the introduction of four new National Geographic channels, along with a "comprehensive bouquet of credible and compelling" specialist channels.
The new channels, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and Nat Geo HD (Hi Definition) will be available in India along with the core Nat Geo Channel that has been beaming its programming in India since the past 11 years.
According to a statement from the NGC Network, viewers will be able to access a comprehensive and diverse bouquet of accurate, credible and entertaining programming suitable for the entire family through the new channels.
The four new Nat Geo Channels planned for launch in India have proven to be very popular in countries where they are already available says Sydney Suissa, executive vice president of content for National Geographic Channels International (NGCI). "The new channels allow us to expand our commitment to quality programming and to create specialist channels in genres which are at the very heart of the National Geographic brand," he said. The programming on these new channels will aim to capture the attention of younger audiences.
According to Nikhil Mirchandani, managing director for South Asia for the National Geographic Channel, "The core channel will continue to expand its successful contemporary science, technology and exploration strands and will be clearly differentiated from the specialist Nat Geo Channels.
National Geographic is known for its compelling programming across genres. The launch of the new channels comes at a time when there is a growing public appetite for high quality television viewing, according to Mirchandani.
Genre
Nat Geo Adventure is high on energy and experiential, infusing a fresh feel into adventure and exploration - the signature themes of National Geographic.
Nat Geo Music is a celebration of world music and will fill a significant void in current conventional music offerings.
The hi definition channel will present National Geographic with enhanced picture frame composition, sharper picture quality and surround sound system, delivering more intimate, closer to life and unsurpassed theatre-like experiences".
