New campaign for Airtel DTH
07 Oct 2008
If you are wondering what 'See you at home soon' advertisements are all about, it's out finally. They are for Airtel DTH - a first for the brand in the entertainment services category. Airtel has launched a teaser campaign for its DTH service.
A big red couch with a red background with teasers is now showing on televsion. 'See you at home soon' it says.
For instance, one of the advertisements has warriors from Kenya's Masai tribe standing next to the couch, while another has Cowboys. Both are indicative of infotainment packages.
Small mammals called the Meercats are also used in one of the teasers, suggestive of entertainment for kids, while the use of a music band in the teaser is a peek into the music genre.
The teasers are currently playing on all major channels, including GECs, news and sports channels.
The element that binds the campaign together is a big, red couch. Each teaser starts by revealing a unique character that utters the words, 'See you at home soon', followed by a flying red couch landing with a thud.
(Also see: Airtel launches DTH TV service)
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