Prasoon Joshi, executive chairman confirmed as speaker for Dubai Lynx 2010

Dubai Lynx 2010 will be presented in a new format and Prasoon Joshi, executive chairman, McCann Worldgroup India; regional executive creative director, Asia Pacific is one of the first speakers to be confirmed.

As executive chairman of McCann Worldgroup India and regional executive creative director Asia Pacific, Prasoon Joshi is recognised for bringing about a paradigm shift in the advertising industry.

Considered the torchbearer of the young breed and the contemporary face of Indian advertising, he is also credited with creating a new code, a new language, for advertising in India.

His work has gained credence both with the masses and international juries. From the path-breaking Coca-Cola campaign to 2007's Happydent Palace chewing gum, which was rated India's number-one commercial of all time, his work speaks for itself.

Under his leadership, McCann Erickson India has been transformed to a veritable creative powerhouse and acknowledged as one of the most respected and admired agencies in India.

The third Dubai International Advertising Festival will be held from 14 to 16 March 2010 at The Palladium, a world-class entertainment and events venue situated at the heart of Dubai Media City.

Presented by the Cannes Lions International Advertising Festival and Motivate Publishing, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world.