R P Electronics group launches LABELLE range of razors for women
By Our Corporate Bureau | 30 Apr 2004
Mumbai:
RP
Electronics has launched LABELLE — the range of twin
blade disposable razors for Indian women. LABELLE will
be marketed and distributed in India by R. P. E. group
in alliance with 150 years old American Safety Razor Co.
Ltd., USA third largest razor company, and marketing in
over 64 countries world wide.
LABELLE is available across the country in two versions — Glory and Grace, priced between Rs. 25/- and Rs. 20/- respectively. LABELLE razors have non-slip handles and no slip rubber grips to provide better control along with an exclusive feature, Aloe Vera lubricant strips, which makes shaving an easy and convenient experience, removing hair and moisturizing skin at the same time.
Says Ashok Chowdhary, chief executive R.P.E. Group, "We are confident that a trendy range like LABELLE will catch the fancy of the new age metrosexual and fashion conscious Indian Woman of today. Soon enough, we shall see LABELLE becoming a quintessential part of every women’s beauty kit in India."
LABELLE Glory is a state-of-the-art-shaving system, which features twin blade disposable razor, a rubber grip, lubricated strip for comfortable shave and has a single card. Each razor in Glory segment has been affordably priced at Rs. 25.
Next in the range, LABELLE Grace comes in a single card 1UP & 2 UP packaging priced at Rs. 20/- and Rs. 40 respectively. LABELLE Grace razors have long handles that offer a greater control to the user and lubricated strips provide optimum usage with a comfortable shave.
The company has recently announced to take it’s another razor brand, Glide to Western region after receiving tremendous response in the Northern & Eastern Market. Glide is the leading men razor brand from the same house of American Safety Razors.
