Reliance Retail buys 25.8% in quick commerce firm Dunzo for $200 million

Dunzo has raised a total of $240 million in its latest round of funding. The investment was led by Reliance Retail Ventures Limited, with participation from existing investors Lightbox, Lightrock, 3L Capital and Alteria Capital. 

Dunzo plans to use the capital to further its vision to be the largest quick commerce business in the country, enabling instant delivery of essentials from a network of micro warehouses while also expanding its B2B business vertical to enable logistics for local merchants in Indian cities, Reliance stated in a release.

Dunzo has established itself as the market leader in the quick commerce category in India, which has an addressable market opportunity of over $50 billion. Currently Dunzo is available across 7 metro cities in India and the additional capital will be used to expand the quick commerce business to 15 cities. 

Dunzo launched its instant delivery model ‘Dunzo Daily’ in Bengaluru earlier this year, which is seeing over 20 per cent week-on-week growth. The Dunzo Daily model delivers daily and weekly essentials within 15-20 minutes, with a focus on providing high quality fruits and vegetables.

In addition to the funding, Dunzo and Reliance Retail will also enter into certain business partnerships. Dunzo will enable hyper local logistics for the retail stores operated by Reliance Retail, further adding to Reliance Retail’s omni-channel capabilities. 

Dunzo will also facilitate last mile deliveries for JioMart’s merchant network.

Speaking on the investment, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “We are seeing a shift in consumption patterns to online and have been highly impressed with how Dunzo has disrupted the space. Dunzo is the pioneer of Quick Commerce in India and we want to support them in furthering their ambitions of becoming a prominent local commerce enabler in the country. Through our partnership with Dunzo, we will be able to provide increased convenience to Reliance Retail’s consumers and differentiated customer experience through rapid delivery of products from Reliance

Retail stores. Our merchants will get access to the hyper local delivery network of Dunzo to support their growth as they move their business online through Jio Mart.”

Kabeer Biswas, CEO and co-founder of Dunzo, said: “Since our inception, we have been razor focused on providing an unmatched customer experience and this funding round is a resounding validation of our approach. I am proud of the team for tirelessly building this category over the past three years and grateful to our investors for their continued support. With this investment from Reliance Retail, we will have a long-term partner with whom we can accelerate growth and redefine how Indians shop for their daily and weekly essentials. We’re excited by the traction and velocity that Dunzo Daily has achieved and over the next 3 years, we aim to establish ourselves as one of the most reliable quick commerce providers in the country,” 

Morgan Stanley acted as exclusive financial advisor and Cyril Amarchand Mangaldas acted as legal counsel to Dunzo. AZB & Partners acted as legal counsel to RRVL and Deloitte, Haskins & Sells LLP provided financial due diligence services.