State Bank of India launches Twitter handle
05 Apr 2014
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After the launch of accounts on Facebook and Youtube, State Bank of India (SBI) yesterday added another social media initiative with the launch of a twitter handle, PTI reported.
This comes after mid-sized private lender Kotak Mahindra Bank last month launched twitter-linked current accounts, the report said.
The public sector lender's handle is 'TheOfficialSBI'.
"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," SBI said in a statement.
With the Twitter handle the lender hopes to connect better with the tech-savvy young generation.
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