Tata Motors forays into Indonesia
11 Sep 2012
Tata Motors, the country's largest automobile manufacturer, has forayed into Indonesia through a wholly-owned subsidiary PT Tata Motors Indonesia.
The company will begin to launch its products in 2013, for which extensive preparations are now on, Tata Motors said in a statement.
The company will roll out both passenger and commercial vehicles in Indonesia, which is the largest automobile market in the Association of Southeast Asian Nations (ASEAN) region.
''As elsewhere in the world and as is the Tata practice, we will function in Indonesia as an Indonesian company, responsive to and inspired by the needs and aspirations of the Indonesian customer and contributing to the communities among which we operate.
We will establish deeply-rooted local operations and will grow in tandem with the prosperity of the country and its people,'' Tata Motors' newly-appointed managing director Karl Slym said.
Indonesia is a key market, which has a wide range of products from small cars to buses in passenger vehicles and from 0.5 tonne mini-trucks to 49 tonne heavy trucks in commercial vehicles.