Tech Mahindra subsidiary inks strategic deal with WIN plc of UK

Mahindra group company, Tech Mahindra, has inked a deal with UK-based interactive mobile information and entertainment services provider, WIN Plc, to develop the company's next generation mobile platform.

The deal, which has strategic significance will see the two companies develop joint go-to-market strategies in key territories especially Tech Mahindra's strong Asian market, the company said in a release.

According to the release, the new platform that the company will build for WIN would provide increased functionality, new payment solutions and faster transaction throughputs across a broad range of media services.

Tech Mahindra would also build on the investments WIN has made in the last two years on web and WAP-based services and portals, video streaming, audio, entertainment content and online storefront management tools.

As a part of the agreement, WIN will have access to Tech Mahindra's applications and outsourcing services which include development resources for large scale projects. It would also enable WIN to focus more sharply on its own development team on core product and service enhancement, it says.

Welcoming the alliance, Jadish Mitra, CEO, CanvasM (Tech Mahindra's VAS subsidiary) said that WIN has been a leader in providing VAS services in Europe and its expertise in delivering information and entertainment to mobile phone users in Europe had great potential for integration into broader outsourced service offerings and other efficiency tools for large enterprises.