Teradata customers receive 2004 Technology ROI Awards

Mumbai: Two of Teradata US'' customers, Harrah''s Entertainment and the State of Iowa department of revenue, received 2004 Technology ROI awards from Baseline Magazine and Nucleus Research.

Harrah''s, a Teradata customer, is the prizewinner of Baseline Magazine''s 2004 Technology ROI Rewards with an annual return on investment (ROI) of 389 per cent. By utilising its Teradata data warehouse, Harrah''s is able to track the money spent by its 26 million Total Rewards loyalty club members each time they visit one of the 26 Harrah''s properties. In 2003, Harrah''s generated $5 billion in sales.

"Harrah''s is an outstanding example of a company that is aggressively and smartly using technology to understand the behavior of its customers," says Julian Beavis, vice president of Teradata — India, SE Asia, Australia and NZ. "In the recent past Indian companies have started adopting data warehousing as a standalone tool and hence at some point of time the ROI issue will come up. Like Harrah''s, the Indian companies too would be able to generate millions in additional revenues from a single revenue-generating application running on top of the Teradata data warehouse," he added.

In addition, the State of Iowa department of revenue, a Teradata customer, generated a return of 1,140 per cent. It has been able to collect an additional $10 million a year of taxes.

Prior to the its implementation of a Teradata data warehouse, Iowa was dependant on mainframes with multiple sources of data. For individuals and businesses, the state is able to amass data from 20 different systems that control financial accounting, employer, payroll, taxes, human resources, accounts receivable and collection data of the Iowa department of revenue. The system is now able to promptly generate a list of potential audit leads on wayward taxpayers and track cases as they are assigned and worked on by auditors.