Weekender launches its spring-summer collection

Mumbai:"Summer time and the living is easy" could very well be the lei motif of Weekender's collection for spring-summer. The new range of fashionable and cool clothes are suited of sports and casual chic during the day, and parties at night. Traditional pastel to a summer lifestyle colours of summer compete with innovative brighter hues to make for an interesting wardrobe.

Govind Mirchandani, President and Chief Executive Officer of Personality Limited (Weekender) said, "Weekender is a youth brand and we recognise that summer is a time when youth breakaway from academics to indulge in outdoor sport, to party and in short to do a variety of fun activities. Our new collection is trendy and designed to bring the Weekender element of classy, chic attitude."

Weekender has lined up a whole new range of 'Blues', 'Hardware', 'Essentials' and 'Partyskins' in shades of translucent ocean blues and reflective watery greens that promise to set the summer mood, be it the beach or a trek up the hill or a weekend by the pool.

For those warm days in the city, red and blue-cast pinks make a strong modernist statement, yet look glamorous and sophisticated. Not to be ignored are the cool neutral shades of bone and plaster pink, not forgetting the favourite whites.

For a hiking trip the hardware collection is perfect. The cargo and distressed look stay, with unfinished hems and necklines, but to add a twist to the tale, they are combined with cleaner and straighter fits and fabrics.

For the city slicker there is the sporty flavour to add panache to your summer. Mesh layering and University styles with number printing give that cool sporty look. The clothes are styled with burnt out surfaces, vintage and neo classical prints, with embroideries, cord and beadwork to emphasise the necklines. The stone wash and blast wash look still lingers and so does the laser and tinted denims and sandblast effects.

There is definitely a party or two to rock this summer, and Weekender's party range promises to sizzle on the dance floor. The styles are casual yet funky with bright colours and coordinates. Subtle sheen surfaces of satin and smooth shot fabrics will keep all eyes on you throughout the evening.

For the beach you can sport the more elegant summer look, and dig into a wide range of funky graphics and reworked florals, inspired by youth and fun. Linens, sleek satins and paper-thin cottons add to the elegance and spirit of the summer collection.