Yahoo! invites yodellers
14 Oct 2009
As part of the launch of its global "It's Y!ou" brand campaign that opened in late September, Yahoo! is giving the yodel back to the people by inviting them to participate in the creation of the next generation of one of its best known brand assets - the Yahoo! yodel.
Today Yahoo! will be hosting a live recording event in Mumbai, with celebrities and musical artists to coach yodelers.
"The foundation of the 'It's Y!ou' campaign is about making the web more personally relevant to each of our consumers, so it's important that we engage the world in the creation of our new yodel," said Elisa Steele, Yahoo! EVP and chief marketing officer.
"It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo! every day."
The Yodel Studio kicks-off a casting call for the world's best new yodels, allowing people to personalise and reinterpret the Yahoo! yodel.
From now until 8 November, people can create and submit their own yodel at yodelstudio.yahoo.com . In addition to Mumbai, Yahoo! is hosting live recording events today in New York City and London.
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