Zee News ropes in MWG TAG Ideation as creative partner

15 Sep 2010

1

McCann Worldgroup TAG Ideation has won the creative duties of Zee News, the Hindi news channel from Zee Network, following a multi-agency pitch.

DraftFCB Ulka was the incumbent agency for the account, which is pegged to be around Rs10-12 crore.

TAG Ideation had won the creative duties for ESPN Champions League T20 recently. It also handles clients including DishTV, Ministry of Tourism and Videocon amongst others.

Latest articles

India plans a Rs9,000-crore boost to EV battery production

 India plans a Rs9,000-crore boost to EV battery production

Skoda-Volkswagen India faces Rs12,000-cr tax evasion charge

 Skoda-Volkswagen India faces Rs12,000-cr tax evasion charge

India’s wholesale price inflation slows to 1.89% in November

 India’s wholesale price inflation slows to 1.89% in November

DRDO successfully flight-tests solid fuel ducted ramjet booster missile

 DRDO successfully flight-tests solid fuel ducted ramjet booster missile

Reliance acquires 74% stake in Navi Mumbai IIA for Rs1,628 crore

 Reliance acquires 74% stake in Navi Mumbai IIA for Rs1,628 crore

Hinduja Group to acquire Reliance Capital by end-January

 Hinduja Group to acquire Reliance Capital by end-January

Centre to open 85 new Kendriya Vidyalayas, 28 Navodaya Vidyalayas in 2025-26

 Centre to open 85 new Kendriya Vidyalayas, 28 Navodaya Vidyalayas in 2025-26

RBI keeps repo rate steady, cuts cash reserve ratio to 4%

 RBI keeps repo rate steady, cuts cash reserve ratio to 4%

Defence ministry approves Rs21,772-cr equipment acquisition for armed forces

 Defence ministry approves Rs21,772-cr equipment acquisition for armed forces

Featured articles

The remarkable Ratan Tata

The remarkable Ratan Tata

By Kiron Kasbekar | 23 Oct 2024

One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.

Lighter than air, yet very, very powerful

Lighter than air, yet very, very powerful

By Kiron Kasbekar | 03 Jan 2024

In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions

COP28 explained: A closer look at COP28's climate change solutions

By Aniket Gupta | 27 Dec 2023

The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?

What is a Ponzi scheme?

By Aniket Gupta | 06 Dec 2023

Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.

The Rise and Rise of HDFC Bank

The Rise and Rise of HDFC Bank

03 Jul 2023

HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp

India’s Millet Revolution To Enrich Global Food Basket

India’s Millet Revolution To Enrich Global Food Basket

02 Apr 2023

Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent 

Market predator Hindenburg preys on Adani stock

Market predator Hindenburg preys on Adani stock

06 Mar 2023

Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

History of hovercraft Part 3 | Industry study | Business History

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

History of hovercraft Part 2 | Industry study | Business History

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

History of Hovercraft Part 1 | Industry study | Business History

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

History of Trams in India | Industry study | Business History

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers

Latest articles

India plans a Rs9,000-crore boost to EV battery production

 India plans a Rs9,000-crore boost to EV battery production

Skoda-Volkswagen India faces Rs12,000-cr tax evasion charge

 Skoda-Volkswagen India faces Rs12,000-cr tax evasion charge

India’s wholesale price inflation slows to 1.89% in November

 India’s wholesale price inflation slows to 1.89% in November

DRDO successfully flight-tests solid fuel ducted ramjet booster missile

 DRDO successfully flight-tests solid fuel ducted ramjet booster missile

Reliance acquires 74% stake in Navi Mumbai IIA for Rs1,628 crore

 Reliance acquires 74% stake in Navi Mumbai IIA for Rs1,628 crore

Hinduja Group to acquire Reliance Capital by end-January

 Hinduja Group to acquire Reliance Capital by end-January

Centre to open 85 new Kendriya Vidyalayas, 28 Navodaya Vidyalayas in 2025-26

 Centre to open 85 new Kendriya Vidyalayas, 28 Navodaya Vidyalayas in 2025-26

RBI keeps repo rate steady, cuts cash reserve ratio to 4%

 RBI keeps repo rate steady, cuts cash reserve ratio to 4%

Defence ministry approves Rs21,772-cr equipment acquisition for armed forces

 Defence ministry approves Rs21,772-cr equipment acquisition for armed forces