Idea launches helpline to draw more users through mobile number portability

17 Jan 2011

1

Idea Cellular has launched a helpline for users to guide mobile subscribers on various aspects and procedures of number portability, prior to the national launch of the service on 20 January, 2011.

The telecom provider has also launched an advertising campaign to apprise users about the helpline, following its earlier campaign that highlighted Idea's service plus points in comparison to other providers. 

The dedicated helpline will offer all relevant information on the processes and procedures of availing mobile number portability and porting requests from mobile subscribers who wish to switch to Idea.

''Mobile number portability will empower the 700 million mobile consumers in India to exercise choice,'' said Anupama Ahluwalia, senior vice president, marketing, Idea Cellular.

''We realise that mobile users are awaiting mobile number portability to switch to a network which offers seamless connectivity across the length and breadth of the country, superior customer service, and affordable and relevant products and services.''

Mobile number portability allows subscribers to switch from the existing cellular service provider to any other operator, while retaining their mobile number.

Idea has also launched a microsite, getidea.co.in, for mobile number portability for the digital users.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers