Idea introduces ‘buffet plan’ for its postpaid subscribers

India's 3rd largest mobile operator, Idea Cellular, has announced new "buffet" plans for its post-paid subscribers across the country.

According to the telecom services provider, the new plans starting at Rs899, have been designed keeping in mind the new and evolving mobile consumers who have high voice and data usage.

"The new postpaid plans will enable Idea subscribers enjoy the services extensively, without worrying about the bills," Idea said in a statement.

Idea has introduced three different plans for users to choose from, depending on their volume of usage. Postpaid users can opt from a range of plans with exciting discounts and benefits starting at Rs899 per month, offering 4,000 local, STD and 1,000 roaming mobile minutes, and 450 local and national SMS. Ides subscribers with high data usage can opt for Rs1,299 plan which offers the same voice benefits along with additional 5 GB of 3G data.

For heavy voice and data users, Idea has introduced a plan priced at Rs1,599 wherein user will get 10,000 local, STD and roaming nobile minutes, 1,000 local and national SMS, along with 8 GB 3G Data.

Sashi Shankar, chief marketing officer, Idea Cellular, said, ''We are experiencing a change in consumer behaviour and usage pattern in the telecom category. Users not only want more value for money but also seek convenience and flexibility. Keeping this in mind, we have designed products, titled 'Idea buffet plans', which will help restrict the monthly bill of users, but not their usage!''

Idea said its buffet plans are available across all circles in India, except Punjab where the plans vary.

IDEA Cellular is India's 3rd largest mobile operator, with nearly 115 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world.