Idea offers new Rs396 data pack, sans publicity

Idea Cellular is offering customers a new prepaid recharge pack with 70GB of data and unlimited calls at Rs396 as the industry continues to battle attractive plans from newcomer Reliance Jio. Idea's new plan has a validity of 70 days, and provides 1GB data per day.

This Idea plan competes with the Rs309 Reliance Jio recharge pack for Jio Prime subscribers, which also entails 1GB of data per day.

With the new Rs396 Idea recharge pack, customers also get unlimited calls for the 70-day validity period, but only to other Idea numbers. Unbilled calls to other networks are capped at 3,000 minutes for the whole validity, with limits of 300 minutes a day and 1,200 minutes a week.

Interestingly, Idea is not promoting this Rs396 recharge pack, even via SMSs, NDTV points out. If you want to check whether the offer is available on your number, you need to call customer care. If the customer care executive confirms the recharge pack is available for your number, you have till 11:59 pm on that day to purchase it. In case you are unable to recharge during the period, you need to check with the customer care once again.

This offer comes around the time the Reliance Jio Dhan Dhana Dhan Offer and Jio Summer Surprise offer come to an end for early subscribers. The new Idea recharge pack may be an effort to ensure the customers do not switch to the Mukesh Ambani-backed telecom entrant.