ADAG group unit Adlabs Films rejigs operations

11 Sep 2009

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Reliance ADA Group company Adlabs Films said it has reorganised operations of its movie chain BIG Cinemas into two business strategic units on the basis of geographical location.

"Big Cinemas' network is expanding across the country and we are putting in place a core team of leaders to drive the strategy and the execution required to operate this extensive network of cinemas in India and further augment the company's ability to serve our customers better," Adlabs Films CEO Anil Arjun said in a statement.

BIG Cinemas chief operating officer (COO) Tushar Dhingra will be in charge of the company's operations in North, East and Central India while Ashish Saksena who will be joining BIG Cinemas will take over as COO for West and South India.

With a network of over 213 screens across 66 cities Big Cinemas plans to scale up operations considerably and add another 100 screens by next year expand its presence across 85 cities.

Adlabs has a global presence spanning 247 screen across the US, Netherlands and Malaysia.

Adlabs also has a dominant presence in film services including motion picture processing, visual effects, film restoration and image enhancement. It also operates digital mastering studios and equipment rentals with facilities in the US and India.

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