Amazon’s latest Great Indian Sale notches new records

The first day of Amazon's Great Indian Sale that was launched on 11 May has been its biggest in the year so far, with customers lapping up offers like 43-inch TVs for under Rs23,000.

The sales show a significant increase over Amazon's first sale this year from 20-22 January. The value per order has also been higher, with customers purchasing high-end products across multiple categories.

''This comes over and above rapid momentum in growth that the company has witnessed over time," vice-president - category management at Amazon India, Manish Tiwary said. "We are humbled by the massive customer interest in our second sale season for the year."

The top two categories were in the consumer electronics segments, with smartphones leading and large appliances close behind. According to the US-based e-commerce firm, a lot of first-time customers have opted to buy smartphones on the platform, says an Economic Times report.

''We saw a 50 per cent increase in customers buying smartphones on Amazon over our January sale, which is phenomenal," said Tiwary. "What is more, we are trending towards selling nearly half of the country's daily television sales."

Deals that were exclusive to Amazon Prime members were a big hit on Day 1, with customers lapping up discounts on products like Apple Red and Redmi phones. Wireless gear was also sold within seconds of appearing on the site, claims Tiwary.

"We are excited about the response we have received on our Prime-exclusive deals," says Tiwari. "We are eager to get Prime members to experience the deals we have to offer over the next two days as well."

Amazon Prime members get early - and sometimes exclusive - access to deals, with a 30-minute window to cash in on the best discounts before other customers. Prime users also get free one or two-day deliveries and also get 10-per cent off on Amazon Gift Cards until stocks last.