Apple must share iPhone name with Chinese leather goods maker
04 May 2016
Adding to its problems in the region, Apple has lost exclusivity on the use of the "iPhone" trademark in China, and must now share it with Beijing-based leather products maker Xintong Tiandi Technology, reports said today Tuesday.
On 31 March, the Beijing Municipal High People's Court rejected an Apple appeal of an earlier ruling, according to Quartz. Xintong Tiandi is already selling a number of "IPHONE" products, including purses, passport cases, and most notably phone cases.
The company registered its trademark in China in 2007, the same year as the Apple iPhone launched in the United States. That was, however, still five years after Apple registered the iPhone name in China for computer products, something which formed the basis of a 2012 complaint to the country's trademark authorities.
In 2013 the government ruled that because Apple couldn't prove the name "IPHONE" was well-known prior to Xintong Tiandi's registration, the public wouldn't link its use in a way that would harm Apple's interests. In rejecting Apple's appeal, the High People's Court further noted that the company didn't sell the iPhone in mainland China until 2009.
Apple has had a complicated relationship with Chinese government for some time, as AppleInsider points out. In 2012, for instance, it was ordered to pay $60 million in a trademark dispute over the term 'iPad' (See: Apple's iPads seized in Chinese city over trademark infringement).
Earlier in 2011, Apple was forced to pay $1.6 billion to a little known Chinese company to keep using the name after losing two lawsuits against local monitor maker Proview Technology (Shenzhen), a subsidiary of Hong Kong-based Proview International Holdings Ltd, for infringing on its iPad trademark in China (Apple may have to pay local firm $1.6 bn for use of 'iPad' trademark in China).
Just this April, two of Apple's online storefronts - iTunes Movies and the iBooks Store - were shut down in China, reportedly by the State Administration of Press, Publication, Radio, Film and Television. No reason was indicated, but the Chinese internet is regularly subject to censorship and other restrictions.
On top of this, Chinese revenues were down year-over-year in the March quarter, despite that region being vital to Apple's future. Apple chief executive Tim Cook has tried to defend the slip in revenues as matter of perspective.
