Aircel launches GSM services in Mumbai
By Aruna Rathod | 09 Apr 2009
Aircel has already made an impression with Dhoni and the rest of the young cricket team, in its television advertisement. The ad is catchy and promotes all the services provided by the operator in a smart, entertaining manner.
To get the rest of Mumbai hooked on to it too, Aircel today launched its GSM mobile services, making the metro its 17th circle. Aircel is a part of Maxis Communications Berhad, Malaysia and the fifth-largest GSM mobile service provider. The Mumbai launch auguments the next phase of the Pan India roll out.
Aircel presents a user-friendly package for the youth of Mumbai wherein they will get 1500 minutes every month for the first three months absolutely free from Aircel to Aircel on local calls at night from 11pm to 7 am.
At the launch, Gurdeep Singh, chief operating officer, Aircel said, ''We will be introducing products and services uniquely tailored to meet the special needs of our Mumbai consumers. To reward high usage in a simple manner there is an inbuilt reduction in tariff on all local calls.''
Besides this Aircel will also offer a rich bouquet of VAS services with localized content including a WAP Portal page in Hindi for any GPRS handset. There will also be music on demand an an innovative voice-based Doctor-on-call service among others.
Aircel will provide a range of both prepaid and postpaid products through its exclusive flagship company outlets in key areas of Mumbai. Aircel now operates in 13 of India's 22 service areas.
Aircel which has a little over 17 million subscribers.
At present there are six GSM operators -- Airtel, MTNL, Vodafone Essar, Idea, Reliance Communications and Loop Mobile -- in Mumbai. Tata Teleservices (Maharashtra) offers CDMA services, while Reliance Communications offers both GSM and CDMA platforms.
