Bata unveils new generation store for the young and trendy
08 Oct 2009
Mumbai: Bata India Ltd today opened its upmarket flagship store in R City, Ghatkopar, modelled after the international Bata stores.
Bata is the largest footwear retailer in India with over 1,200 stores, and over 20,000 independent shoe dealers in over 400 cities across India, ever since it came to India over 75 years ago.
To strengthen its leadership position, it is adding 60 new stores every year. These stores will operate in a four-tiered retail format under a new retail model - upmarket Flagship Stores, smart and trendy City Stores, Super Stores and traditional Family Stores.
The new store at R City will offer a wide range of stylish, trendy and latest footwear designs.
The store was inaugurated by Marcello Villagran, group managing director, Bata India Ltd. Also present on the occasion, was Pantaloons' Femina Miss India 2008, Simran Kaur Mundi.
Spread across a lavish 2,363 sq ft. It offers customers a comfortable and trendy shopping experience in air conditioned environment comfort. The large format enables proper display of the shoeline, which has over 800 new designs on offer and exciting shoes.
