Bajaj CT 100 sales cross 100,000 mark in 81 days
29 Jul 2004
Mumbai: Bajaj Auto's recently launched, Bajaj CT 100 has revolutionized the entry-level segment, and has met with overwhelming consumer response with sales crossing the 1 lakh mark within 81 days of launch according to a press release from the company.
R L Ravichandran, vice president, business development & marketing, Bajaj Auto, said, "We have further ramped up production to meet the current demand and to ensure ' no stock out' at dealership points, besides we will also enhance production levels to meet the demand for the next season starting from October 2004," he added. According to the company the outstanding success of CT 100 is not surprising as the bike comes with stylish, inviting & premium looks along with mileage of more than 70 KMPL in actual driving conditions. Its superior knock-free engine performance with extremely smooth transmission has made it an instant hit among bike lovers.
CT 100 also comes with a 2-year & 30,000 Km warranty and offers superb ride comfort - thanks to its HD suspension. Its unique 'ride control switch' acts like a ' virtual instructor ' for the rider.
Ravichandran said, "The impressive sales figures reflect capability of Bajaj Auto to fully live up to its promise of delivering a world-class product at an affordable price. The rationale behind the introduction of new Bajaj CT 100 was to redefine the standards of the entry-level segment and also to take volumes from the large executive segment. To achieve this, we have actually offered an executive bike at an entry-level price. This bike has thus provided the consumer with outstanding value at an astonishing price. This new introduction is thus seen as great value offering by the consumer for its style & performance. No wonder the CT 100 has received an incredible response from all over India," he added.
Bajaj Auto is a leader in the premium segment with Pulsar DTSi twins.
