Cadbury UK launches Caramel Nibbles
23 Sep 2009
Cadbury, the UK's number one confectionery manufacturer, has announced the launch of Cadbury Dairy Milk (CDM) Caramel Nibbles, a new addition to the bite size range launched earlier this year.
Like the other products in the bitesize range (Cadbury Clusters, Cadbury Raisins, Cadbury Peanuts and the re-launched CDM Giant Buttons) CDM Caramel Nibbles will come in a re-sealable bag with bright and visible branding in line with the Cadbury Dairy Milk Caramel re-launch in March 2009.
CDM Caramel Nibbles are small buttons of Cadbury Daily Milk chocolate with a smooth caramel filling.
To mark the launch, from 5 October the Caramel Bunny will be returning to reveal the latest addition to the Cadbury Dairy Milk range. The campaign will include outdoor and press advertising, PR, sampling and online activity with a media value over £1m.
Kate Harding, trade communications manager at Cadbury, comments: "Following the re-launch of the CDM Caramel bunny and the new look design, Cadbury Dairy Milk Caramel is leading the growth within the CDM range at a rate of 16.6 per cent. It continues to be a firm favourite with shoppers.''
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