Coca Cola India ropes in Lodestar Universal McCann as media agency
09 Aug 2010
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Lodestar Universal McCann has been appointed as the media AoR for the Coca Cola India account following a multi-agency pitch.
The agencies that were involved in the pitch include Starcom Worldwide, Carat, TME and the incumbent agency for the account for 11 years, Madison Media.
A spokesperson from the company said that the pitch was called as the Indian wing of the beverage maker was looking to optimise its marketing capabilities.
The estimated account size is Rs200 crore.
Lodestar will handle the entire portfolio of beverages for the brand.
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