New CNN application allows richer mobile news content
22 Jul 2009
Sony Ericsson Xperia X1 handsets allow users to stay ahead of CNN's top stories and world headlines round the clock, CNN said in a media statement.
Users also have the option to add ireport@cnn.com email to their phone book for an instant one-click submission of videos and images to CNN's user-generated news website.
Personalisation of the panel application allows users the flexibility to customise information via the touch screen interface of their phone.
The customisation of the panels application on the Xperia X1 allows users to set up choice of two news categories and a 5-day weather forecast of their preferred city.
Sony Ericsson has signed a non-exclusive agreement with CNN International's parent company, Turner Broadcasting System Inc., for Europe, the Middle East and Africa, Russia and the whole of Asia Pacific region excluding Japan.
''This offering gives users a hands-on, media-rich browsing experience. With Sony Ericsson's Xperia X1, consumption of news is now brought up to a whole new level as consumers demand more from how content is delivered,'' said Ringo Chan, vice president of Wireless and interactive content, development and distribution, Turner Asia Pacific.
CNN has been at the forefront of international news for almost 30 years. The company's award-winning coverage of world events ensures that its audience is always the first to know about breaking stories. CNN's mobile service, introduced in 1999 was the first mobile news and information service available globally with targeted regional content.
