Coke’s launches green campaign to promote recycling
23 Sep 2009
Coca-Cola Great Britain is launching a new advertising campaign for people to recycle more. The 'Keep it Going. Recycle' campaign encourages consumers to enjoy a Coke and recycle the empty packaging.
By recycling their can or bottle consumers could reduce the carbon footprint of their Coca-Cola by up to 40 per cent and make a major difference to the environment.
The campaign was created as a result of research undertaken by Coca-Cola in partnership with the Carbon Trust, which showed that packaging accounts for the largest proportion of a drink's carbon footprint.
The Carbon Trust was set up in 2001 by the UK government as an independent body to accelerate the move to a low-carbon economy.
The research highlighted the major role that increasing recycling levels and using more recycled material in bottles and cans can play in reducing Coca-Cola's impact on the environment.
Despite the difficult economic conditions, consumers continue to be concerned about green issues, especially recycling. In addition to encouraging consumers to recycle Coca-Cola is also working to make it as easy as possible for people to recycle more often and especially when they are away from home.
The company is currently investing in a nationwide scheme to create 'recycle zones'. Several such zones are already up and running in busy places such as Thorpe Park and Manchester Airport. The latest addition to this scheme is Southampton, the first city centre Recycle Zone in the UK.
