Coca-Cola presents a new style series
30 Sep 2009
In need of new, creative ideas for recipe? How about tips on the latest in stylish entertaining and wellness trends? These and much more can be found in the Style Series presented by Diet Coke, the live online entertainment and lifestyle program that kicks off its second season today.
New episodes for the series will focus on living a balanced lifestyle and once again be broadcast live from Times Square. Guests for the opening installment of Style Series include master chef and TV personality Tom Colicchio and three-time Grammy nominated artist Jewel.
"The new season of Style Series presented by Diet Coke will feature celebrity guests offering insider access to the tools needed to enjoy a healthy, enriched life," said William A. White, global brand director, Diet Coke.
"From food and entertainment to fashion and exercise, people today expect great taste in all aspects of their lives. With Style Series, Diet Coke is giving them resources to complement their contemporary lifestyles and help them live life tastefully."
The show's second season brings back hosts Rachel Zalis, former west coast editor of Glamour magazine and broadcast fashion expert, along with up-and-coming TV personality Josh Zepps, recent host of Discovery's Brink. For the first show, chef Tom Colicchio will be serving up fresh unique healthy dishes featuring his latest recipes for the on-site audience at Diet Coke's Pop-Up Kitchen, a remote set located at 57 th Street and 5 th Avenue in New York.
Style Series presented by Diet Coke is produced and distributed by Digital Broadcasting Group (DBG), a full service Video Network specializing in the production and the multi screen distribution of video content across the Internet and other digital media.
After the live events, each show will be edited into a series of three minute 'webisodes' that will be released weekly on the Style Series website and distributed across the internet through the DBG Video Network. The inaugural season of Style Series, which debuted in December 2008, included stars such as supermodel Heidi Klum, singers Rihanna, Robin Thicke and Natasha Bedingfield, fashion designers Cynthia Rowley, Stacey Bendet and Christian Siriano, and actor-singer Hilary Duff.
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