Coke gets ready for seasonal campaign
24 Nov 2009
This autumn, Coca-Cola Enterprises Ltd (CCE) is getting ready for the biggest Christmas ever with new seasonal campaigns in UK for two of its most iconic brands 'Coke' and 'Schweppes'.
CCE's activity will launch from early November to help retailers incentivise their customers to make the most of the festive season.
Plans include an exciting on-pack 'Greatest Gift' promotion on all 500ml and 2L bottles of 'Coca-Cola', 'diet Coke' and 'Coke Zero', as well as 330ml can multipacks.
The iconic 'Holidays are Coming' ads will also return to consumers' screens to build anticipation leading up to the Christmas season, with Santa appearing on screens in December to drive the celebration message. In addition, a new humorous festive themed ad campaign for 'Schweppes' will launch.
CCE will support activity with strong in store activation campaigns and eye-catching festive POS for retailers to maximise sales.
Christmas is a hugely important season for retailers and soft drinks offer them a big opportunity as shoppers look to invest in quality and brands that they trust when entertaining their family and friends, with the key Christmas sectors being cola, lemonade, mixers and adult special.
Retailers will be able to stock up from early November with special 'Coke' Christmas packs featuring Santa Claus and festive 'diet Coke' and 'Coke Zero' packs to coincide with the launch of the 'Greatest Gift' on-pack promotion.
Selena Taylor, trade communications manager at CCE, comments: "Christmas is the biggest season for retailers and Coca-Cola Enterprises offers a great opportunity for them to 'open happiness' and increase sales of trusted brands like 'Coca-Cola', 'Schweppes' and 'Appletiser' as consumers trade up over the festive period.
