Dell ties up with Baidu to access Chinese devices market

06 Sep 2011

1

Dell is working with the Chinese internet search giant Baidu on a plan to push its smartphones and tablets in the Chinese market.

The Texas company will take on already entrenched firms in the market like Nokia, Apple, HTC and Samsung. Its arrangement with the search leader in China is expected to add to its appeal to customers.

According to Reuters, the tie-up would open up access to a mobile consumer base of 900 million people for Dell.

The report says notwithstanding the fact that a lot of these would rather prefer rival units, like the ubiquitous Ipad, Dell must be confident of some gains, even with the increasing number of releases from rivals, which include some at lower price points.

Although it did not comment on the time scale for the deal, according to the firm it did have a partnership with Baidu and and also the Streak 5 tablet, so the partnership would  be in that space.

According to analysts, since the first Dell Streak tablet had been on the market for a few months, it was likely that the devices would launch shortly.

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