Dabur enters malted food, drinks segment
By Our Corporate Bureau | 05 Oct 2007
1
Mumbai: Personal care and food products maker Dabur India Ltd has entered the malted food and drinks segment through the launch of a chocolate-flavoured health drink, the company said.
Chyawan Junior, a variant of its ayurvedic product Chyawanprash, would be first test-marketed in West Bengal and Maharashtra, KK Rajesh, executive vice president, said at a press conference.
"Dabur is putting in a concerted effort at expanding the Chyawanprash category by introducing new and innovative variants," he said, adding that Chyawanprash products bring in annual revenues of about Rs175 crore.
