Mercedes launches digital campaign

18 Feb 2009

1

Mercedes-Benz has launched a campaign across 18 Conde Nast Digital sites, including sites that correspond to Conde Nast magazine titles such as Details and Vogue, and also on the web portals created to package Conde Nast content, such as Style.com and Epicurious.com.

The campaign, called "Dashboard," promotes the launch of the Mercedes GLK, a small crossover SUV that represents both a new product and a new category for Mercedes-Benz.

The banner ads have an image of a speedometer on them and invite users to "access a world of helpful lifestyle content in one small package." When users roll over them, they expand to become a rich-media environment that integrates Conde Nast magazine and web content, along with branded video from Mercedes-Benz. Pointroll was the rich-media provider for the campaign.

The ad is like a magazine ad page.

The "Dashboard" campaign is an attempt to replicate that model in an immersive way on the web. "This has been designed as an engagement tool," said Conde Nast Digital senior VP Dee Salomon.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers