Ford launches ‘Fiesta Classic’ at Rs5.5 lakh
08 Apr 2011
Ford Motor India, a wholly-owned arm of Ford Motor Co, today introduced a cheaper variant of its high-selling sedan Fiesta. Named the 'Fiesta Classic', it will come at a starting price of Rs5.58 lakh (Chennai) for the petrol version.
"Fiesta Classic represents the appropriate product in the mid-size segment," Ford Motor India managing director Michael Boneham told reporters in Chennai after unveiling the car.
He insisted that the Fiesta Classic would not clash with the Global Fiesta, which is likely to be launched this year as well.
The Ford Fiesta Classic would be available in three variants - the LXI, CLXI and SXI. The petrol version, powered by a 1.6 litre engine, is now available, while a 1.4-litre diesel version is soon to follow, at Rs6.05 lakh.
The Company introduced the Fiesta, produced from its manufacturing facility at Maraimalai Nagar near Chennai, in 2005; and it has done fairly well since then.
Boneham said the plant would attain full capacity soon, with a double shift operating to churn out 1.50 lakh units a year.
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