Tata Housing to sell Goa holiday homes using Facebook

Tata Housing on Wednesday announced 'Social Sell', using Facebook, in a first of its kind initiative in India to sell houses in its upcoming project in Goa online.

Through this initiative prospective buyers can register themselves through Facebook to ensure they receive their unique invite code which will allow them to login on 26 October to book limited homes at this project ''Codename: Goa Paradise'' on a first come first served basis.

Spread across five acres, the project is a premium resort-themed residential project offering a range of homes extending from 1BHK to 3BHK, starting Rs29 lakh.

Located close to the Goa airport at Dabolim, this project is marketed as leisure homes.

''This first of its kind collaboration with Facebook is unprecedented in the history of real estate industry. The success of the online platform has strengthened our belief that accessibility and convenience of the internet makes it an ideal medium for customers.

The increasing penetration of internet will be the next game changer for the real estate industry,'' said Brotin Banerjee, managing director and chief executive, Tata Housing, at a press conference in Mumbai.

''Over 132 million monthly active people in India and people across the world on Facebook can participate and get an opportunity to book a dream home in Goa. This initiative will provide inspiration to other brands to drive awareness, generate leads and deliver sales on Facebook,'' said Kirthiga Reddy, MD, Facebook India.

Tata Housing pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013. Since then the company is coming up with innovative ideas to sell homes at its various projects.