Flipkart continues to lead in mobile app use, Amazon second

The ecommerce industry expectedly clocked huge revenue in the first week of October as all the leading players launched their festive season sale beginning 1 October 2016.

From 26 September to Dussehra on 11 October, Flipkart's mobile app emerged as No1 among ecommerce apps, according to a report by Mubble Analytics.

During the Navratri festival period, the Flipkart mobile app was accessed by 74 per cent of users who used at least one of the ecommerce mobile apps between Flipkart, Amazon and Snapdeal.

Amazon India experienced its peak of 59 per cent on 1 October, the first day of its Great Indian Festival while the Snapdeal mobile app was accessed by 30 per cent users on 9-10 October, the report added. From 2-10 October, Flipkart continued to maintain its lead in the e-commerce mobile app.

According to another analysis by Blueocean Market Intelligence, Flipkart led overall conversations on social, with approx 21.7K posts, followed by Snapdeal (11.2K) and Amazon (5.7K).

Amazon, however, had the highest overall traffic during its sale period with peak being 14.7 million visitors on Day 1 (1st Oct), suggesting an earlier mover advantage.

Blueocean researched and analysed the social media trends during the festive season sales – 1-6 October 2016 – by leading players including Flipkart, Amazon and Snapdeal.

As per the report, Twitter was the preferred platform for sharing posts, discussions and queries with 99 per cent activities going on over the platform.

It also revealed that consumers in Delhi were the most active with 35 per cent participation followed by Mumbai with 26 per cent and Chennai with 8 per cent participation.