Future Brands to enter private labelling
24 Jun 2009
Future Brands Limited, a company owned by the Kishor Biyani-controlled Future Group, plans to go in for private labelling of products in the FMCG (fast moving consumer goods) category like oral care, detergents and tea.
The company is looking at new brands for FMCG products like oral care, detergents and tea.
The objective for developing private labels for consumer products is to ensure qualitative products for customers. These private labelling of FMCG products would also help in bringing more affordability for the end users.
Apart from FMCG, Future Brands is also looking at private labelling of products in categories like apparel as well as consumer durables.
At present, Future Group has more than 50 private brands and 20 trademarks in categories like apparel, FMCG, electronics and home solutions.
All these trademarks generated cumulative sales of Rs 567 crore in 2007-08.The retail major was going for more private labels as private brands owned by the retailers gave better profit margins compared to the established brands.
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