Intex Technologies ropes in Grey Worldwide as creative partner

Intex Technologies has appointed Grey Worldwide to handle its creative mandate.

Grey will be responsible for the communication, advertising, marketing, branding and interactive services for the entire Intex portfolio comprising of mobile phones, computer peripherals, PCs, consumer electronics and retail.

Intex aims to be worth Rs1,000 crore mark by March, 2011, after witnessing growth in the past two years, hence the association with Grey to revamp its brand communications and go-to-market startegy.

Intex had roped in Perfect Relations as its public relations agency recently as part of its revamp strategy.