Sony, Intel, Logitech, Dish, Best Buy in Google TV project

Google has teamed up with Japanese electronic giant Sony to bring web content to television, as the Internet giant plans to "change the future of television" in an attempt to get a part of the $70 billion spent on TV advertising in the US.

The Mountain View, California-based Google said yesterday that it has formed an alliance with Sony to use its expertise in technology and product design to bring Google TV based on the internet giant's Android operating system.

At Google's developer conference in San Francisco yesterday, the Mountain View, California-based Google announced that it has formed an alliance with Sony to bring Google TV based on the internet giant's Android operating system with Sony's expertise in technology and product design.

Sony will use its Blue ray players to introduce the Sony Internet TV, the world's first TV to incorporate Google's software platform, Intel will provide its Atom chips to Sony and Logitech, which will offer set-top boxes that will enable Google TV to work on sets that do not have the software and can be viewed through Dish Network, although the platform will operate through any provider.

Logitech  set-top boxes will enable users to receive Google TV without having to buy a new television set.

Through the set-top boxes, consumers will be able to search and access content from their TVs and across the internet, which is scheduled to launch in the US in the fall of 2010.