Why Google tweeted Twitter

14 Dec 2010

1

Paul ByrneGoogle's integration of promoted tweets into the real-time search section of its live results, which it rolled out in late November, coincided with revelations it allegedly made two unsuccessful attempts to buy the social communication site.

The search giant supposedly made an initial offer of $2.5 billion which Twitter's founders said was 'insulting'. It then came back offering $4 billion but only again to be rebuffed.

I read this as there being open and ongoing discussions between the two technology companies, with the promoted tweets in Google being an overall greater sign of the emerging integration between both organisations.

Are these the first steps towards acquisition and integration in 2011-12?

Greenlight's Byrne is of the view that an alignment between Twitter and Google makes sense.

It could benefit both companies and their advertisers alike, giving Google a step into all things social, allowing it to remain current with its search engine results pages (SERPS), and propelling Twitter to even more users in markets it has yet to impact.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers